WHAT IS VIDEO MAPPING?
Video mapping, also called projection mapping, is a visual technique that transforms real surfaces into dynamic animated displays. By projecting custom-created visuals onto buildings, objects, or architectural spaces, it creates immersive and interactive visual experiences.
Unlike traditional video, video mapping adapts precisely to the structure of the environment, turning any space into a living canvas.
IMMERSIVE VIDEO MAPPING EXPERIENCES FOR BRANDS AND EVENTS
I design immersive projection experiences that transform spaces into engaging visual environments for audiences.
I create bespoke video mapping installations tailored to architecture, space, and narrative. Each project is designed to interact with its environment, turning walls, objects, and buildings into animated storytelling surfaces.
Video mapping is ideal for: product launches, corporate events, brand activations, festivals, cultural events and immersive installations.
WHERE VIDEO MAPPING MAKES AN IMPACT
Video mapping is a powerful visual tool that transforms architectural spaces into immersive and dynamic experiences. By adapting animation to real environments, it allows brands and event creators to turn any surface into a storytelling medium.
It is widely used across a variety of contexts, including:
• Product launches and brand activations that require strong visual impact
• Corporate events and conferences looking for engaging presentations
• Festival stages and live performances enhanced by immersive visuals
• Cultural spaces, museums, and exhibitions with interactive storytelling
• Architectural projections that transform buildings and facades
• Immersive narrative experiences designed to captivate audiences
Beyond its technical aspect, video mapping creates a direct emotional connection between the space and the audience, making each event more memorable, engaging, and visually distinctive.
Each project is carefully designed to interact with its environment and amplify the message it supports, whether for a brand, an event, or a cultural installation.
STYLE & CREATIVE PROCESS
My work is based on hand-drawn, frame-by-frame 2D animation, created specifically for video mapping and immersive visual experiences. Every animation is designed and drawn image by image, giving each project a unique rhythm and organic movement.
I work with a handcrafted approach that embraces imperfection, texture, and subtle irregularities. This slightly “alive” quality is intentional, it brings warmth, emotion, and a human presence to the digital projection.
Each project starts with sketches and visual research. I explore ideas through drawing, composition tests, and simple storyboards to define the flow and timing of the animation. This early phase is intuitive and allows the visual world to emerge naturally.
Once the structure is defined, I move into the animation process, building each sequence frame by frame.
I maintain an open and collaborative process with clients, sharing progress and refining the visuals together. This exchange helps ensure that each project is aligned with the space, the message, and the audience while keeping a strong artistic identity.
BASED IN BARCELONA, WORKING INTERNATIONALLY
Amélimón is a visual studio based in Barcelone, specializing in illustration, video mapping, and frame-by-frame 2D animation for brands, events, and creative spaces.
We work with companies, agencies, cultural institutions, and event organizers across Barcelona, Catalonia, Spain, and internationally. Our projects include custom illustration, immersive video mapping installations, and animated content for branding, communication, and spatial experiences.
Whether you are looking for a visual identity for your workspace, an immersive experience for an event, or animated content for your brand, we collaborate with clients worldwide to create unique and impactful visual solutions.
